Project 5: Brand Identity
My personal brand identity package showcases the story behind my brand..
Word List.
These words reflect key aspects of my professional identity, resonate with the message I want to convey, and serve as a guiding light for my entire project.
Three Posters.
The combination of Mrs Eaves for headings and PT Sans for subheadings creates a balance between traditional elegance and modern simplicity. The soft, natural tones in primary and secondary color palettes reinforce the meticulous and serene identity.
Moodboard.
The images reflects the serene, leisurely, and meticulous qualities of my brand words. The muted colors and delicate imagery, giving off an airy and peaceful vibe that aligns with my identity.
Logo Sketches.
Aligned with the tone set by my moodboard and the selected words leisurely, meticulous, and serene, my logo sketches display an exploration of various logo forms, using both abstract shapes and letterforms to interpret my brand identity and convey a sense of traditional Asian aesthetics.
Digital Logos.
Resonating with the identity I’m building, I explored different visual styles. This demonstrates versatility in expressing my brand identity and interprets a meticulous and serene feeling, conveying a sense of traditional Asian aesthetics.
Style Guide.
The combination of Mrs Eaves for headings and PT Sans for subheadings creates a balance between traditional elegance and modern simplicity. The soft, natural tones in primary and secondary color palettes reinforce the meticulous and serene identity.
Final Logo.
Based on my style guide, the orange gradient variant conveys warmth and creativity, which resonate with relaxed and refined aesthetic. The organic shape inspired by Japanese stamp and calligraphy, reflecting traditional Asian aesthetics.
Logo Usage.
The orange version offers a vibrant, energetic visual impact. It draws attention but remains grounded due to the organic form. The three sizes show consistent use across different platforms.
Brand Mantra.
Capturing the essence of who I am as a designer and focused on quality, it communicates my value proposition to potential employers, emphasizing my ability to elevate product design with care and precision.
Resume.
By integrating typography choices from my style guide, the hierarchy makes it easy for the reader to navigate, providing concise, digestible information while maintaining brand consistency.
Business Card.
Focusing on a balanced visual hierarchy, I use clean, modern typography to express elegance and sophistication. The logo is displayed on both sides of my business card in different ways, showing its versatility and consistency.
Business Card Mockup.
The contrast between the front and back makes my business card dynamic without losing cohesion. The orange gradient on the back enhances the warmth and creativity of my brand. It creates a visually engaging and energetic feel that aligns with my identity as a product designer.